24 million confirmed people between the ages of 19-34, from a range of nationalities, ethnic groups and religions, are estimated to make up the core hip hop demographic.
1 out of 2 listener households has one or more wage-earners collecting a $50,000-plus income.
40% of the total hip hop audience is African American, which is more than double the population footprint of the Caucasian audience per capita.
There are slightly more women than men in the audience, but there are slightly more women than men in the general population.
The hip hop demographic doesn’t have a lot of cash, but they do spend it wisely on the things that they love. They actually spend more at specialty stores than the general population, which might be because the most common profession that is held by this demographic is an administrative or management position.