Statement of intent

• Media language- how your magazine or video follows typical form, codes and conventions to make meaning. How does it follow the rules, in terms of shots, mise en scene etc.? What makes it typical (or unusual)?
• Media representations- how the magazine or video portrays events, issues, individuals or groups.  Who or what is portrayed? How do we know?
• Media audience- how the magazine or video targets and  addresses audiences; and how the audience responds. What message should the audience get and how? How do they feel?
• Media industries- how your magazine or video would be produced, distributed and circulated in the real world. Which record label or publisher would produce it? Which platforms / shops would distribute the magazine / video? Would it be shared?

Media Language - My music video is going to be classed under the genre of Afrobeats. A conventional afrobeats music video would consist of female dancers, mainly of the black ethnic group, and a male artist. In most of the popular afrobeats videos, there's little use of studio shots. Most shots are done in public places. This is why I have decided to make my location in a park as it is a public place. What makes this typical is that most afrobeat songs focus on dancing or girls. Mine will be focusing on girls as the song is called "Samantha". There will be solo shots of the featuring girl and also and most importantly shots with the featuring artist.


Media Representations: My music video will portray a sense of the Male gaze. At the beginning of the song I plan to have a slow motion shot of the featuring girl in order to show that the song is focusing on her.


Media Audience -

Media Industries - I will be publishing the video on Youtube. This is because Youtube is the best place to share videos and get views. The song will be shared, however it will be restricted to only those given the url.