News Article Analysis Essay

https://docs.google.com/document/d/1eXUr5s6q4kFnmRat-lCnNoQFRLcgrhvDROcQvA8KeXk/edit?usp=sharing

The presentation of my pitch for Sounds and Feelings


https://docs.google.com/presentation/d/1KoQ4hSD5T-0RXiO_B-W-ux_A1KAEJCOLZbQgZFn8zMU/edit?usp=sharing

                                                      MEDIA ESSAY STRUCTURE


Intro-
Interpret the question. 
Define the key words. 
Introduce article being used


Main Body-
Write a paragraph on each value applied 
Introduce the value
Give example from the article
Refer to theory if applicable


Conclusion-
Sum up what is written in the main body. 
Never add anything new.
Summarise very briefly the key values applied 

Task - Pros and cons

You are the owner of a national newspaper. You want to increase profits. What do you do?

Hire more journalists to cover a bigger range of events.

Pro's - Access to a wider audience amounting to more people wanting to read my newspaper.

Con's - Most profit made may go to the payments for the journalists.

Put more ‘sponsored content’ online and in your paper.

Sack journalists

Pro's - Less profit made goes to payment for staff

Con's - Chance of journalist possibly tweeting negatively about the company causing less people to read our paper.

Make journalists tweet more.

Make journalists write about celebrities more.

Increase cost of paper

Put up ‘paywall’

Make journalists tweet more.

Make journalists write about celebrities more.

Increase cost of paper

Put up ‘paywall’

                                                                     News Values

Convergence - Refers to the crossing over or coming together of platforms, techs, devices in the media

the "Other":Paul Giroy - Non white people in the media are often defined according to what makes them different from the (white) criminal 

News today is converged and dispersed across a range of platforms

News values systematically construct rather than simply accompany the gathering of news.

Galtung and Ruge (1981) - Argued that news is structured according to unspoken values, rather than discovered. 

Here are some of the values - Frequency (time scale of events perceived to be "newsworthy". Stories which unfolded daily were favoured)

                                - Threshold (Size of an event that's needed for it to be considered "newsworthy". Common recurrences with normal people won't get noticed unless it happens to a celeb; Unusual stories get noticed a lot.)

                                -Proximity (How close to home the story is. Also stories from "the west" are favoured over stories from the developing world)

                                 - Negativity (If it's news, it's bad news. )

                                  - Predictability (

                                 - Continuity and Narrative (News involves story telling j

Audience Segmentation

Demographics and Psychographics

Demographics= age, gender, ethnicity, household income (social grading)



Demographics: Social Grading Table


ABC1s & C2DE


Psychographics:Cross Cultural Consumer Characterisation



Resigned:
















Struggler:

Modes of address

Direct / Indirect

Direct- Speaking to the audience, use of third person languages.
Reinforces preferred reading. also within mise en scene when the person is looking at the camera

Indirect-  More objective speech and more descriptive of the product. Also within mise en scene when the person looks away from the camera.

Authoritative / Familiar

Authoritative- Telling you what to do, being imperative in speech.

Familiar- More chatty speech