Task - Pros and cons

You are the owner of a national newspaper. You want to increase profits. What do you do?

Hire more journalists to cover a bigger range of events.

Pro's - Access to a wider audience amounting to more people wanting to read my newspaper.

Con's - Most profit made may go to the payments for the journalists.

Put more ‘sponsored content’ online and in your paper.

Sack journalists

Pro's - Less profit made goes to payment for staff

Con's - Chance of journalist possibly tweeting negatively about the company causing less people to read our paper.

Make journalists tweet more.

Make journalists write about celebrities more.

Increase cost of paper

Put up ‘paywall’

Make journalists tweet more.

Make journalists write about celebrities more.

Increase cost of paper

Put up ‘paywall’