Evaluation of cross platform advertising

Type	Strengths	Potential problems	Examples
Viral advertising	Gets shared via multiple social media sites allowing it to get more exposure.	No control over who views the adverts so it'll be hard to get in contact with them.	Roc by Ronaldo “Cristiano Ronaldo in Disguise”
Native advertising	Surprises the viewers and allows them to see things which they may not have necessarily clicked.	Could be annoying and time wasting.
Targeted advertising	Has information on the user from cookies so it can advertise something the user will be interested in.	If the site is hacked, the hacker has personal information on the users. Deceitful.
Shoppables and Influencers	Allow users to shop without having to go onto another page/browser.