- In today's media world, adverts cross over a range of platforms- steaming, social media, not just tv
- Most audiences do not watch TV ads, unless it is a big "Event" e.g. Sporting events
- Advertising remains a key source of revenue for all media. As people stream on demand services, advertising has changed. e.g. pre rou ads. Which you must watch. Different to pop ups
Synopsis
Advertising is changing as audiences watch TV differently & use other platforms
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- Tv adverts are becoming outdated as the current generation do not find it relevant
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- In 1960s TV adverts were popular as it was part of the TV experience
- There was no social media, emails or text messages to catch up to.
- TV only broadcasted certain times during the day
- Adverts were efficient ways to learn about products
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- Today's internet enabled consumers find commercials as the least efficient way to learn about products.
- All they want to do is watch their shows without interruptions.
- Time shifting has made it possible to schedule TV.
- Commercials are now like relics from the time when families sat together to watch TV without being able to use the functions of pausing, fast forwarding and rewinding or being able to check facebook, twitter research or send texts.
- Stats prove that consumers are avoiding them
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- Study from last year shows that 84% of respondents wanted to fast forward through ads and 60% downloaded or recorded shows in order to avoid them
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