Native advertising is paid content that matches a publication's editorial standards while meeting the audience's expectations.
Native adverts are adverts in disguise.
Target Advertising
- Particularly on social media
- Targets a very niche group (small specific section of an audience0
- Uses cookies on your computer to search for appropriate adverts
- Shoppable tags. e.g. on instagram
Main challenges faced by the advertising industry?
- Getting the audiences attention
- Making the advert appealing and interesting
- Hostile audience
- Competition
No comments:
Post a Comment